beer poonnotok I creative

The same solar energy used to brew our beer was used to create its advertising.

In partnership with local artist Swell, we used pyrography, the art of wood burning,

to convey our message. Using the sun and a magnifying glass, the artist burned

each design on wooden boards. Designed for and exhibited in Tiger’s very own bar,

the Tiger Tavern, each informed drinkers that their favourite beer, just like its ads,

is made using solar energy.