beer poonnotok I creative

2023-Present | FOUNER & ECD | DO. SEA                                                                              

After over 20 years in the industry, I made a decision I never anticipated: joining DO. as a founder and the Executive Creative Director of DO. SEA. The experience has been nothing short of extraordinary. We won the Red Bull account and expanded our presence with offices in Singapore, Thailand, Vietnam, and the Philippines.

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2022-2023 | Regional GCD | Leo Burnett, Singapore                                                                               

Putting myself up for a different challenge by leading the regional creative team on Haircare brands for P&G— Head & Shoulders, Pantene, and Rejoice.

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2021-2022 | ECD | TBWA, Shanghai                                                                               

Winning Riot Game’s League of Legends and Nintendo Switch helped reassure me that I was in the right direction. I focused on creating hyperlocal content and social commerce-focused campaigns. And leading a global brand like adidas for China allowed me to work closely with creatives worldwide to help push the brand in the right direction. Relaunching adidas’ “Impossible is Nothing” after 13 years in China was one of my highlight moments here.

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2020-2021 | ECD | BBDO, Shanghai

The combination of the market, the brands, and the people I worked with was tough to give this opportunity a pass. Since I moved to Shanghai, one of the biggest and fastest-growing markets in the world, I have learned a new way of working and adapting to the pace. The challenge came in all directions both work and life-related. I learned a lot about the business side of the industry in China by working on Mars Wrigley.

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2016-2019 | ECD & CCO | VMLY&R, Indochina

I made many mistakes when I moved to Saigon with no idea how to be an ECD. But those mistakes gave me a lot of valuable lessons which helped me grow into the role and made Y&R Indochina the 2nd most creative agency in Vietnam while doubling the agency's size for both revenues and team. Here I also achieved a personal goal of bettering my public speaking skills by giving a graduation speech in front of a few hundred students annually. I led the digital transformation during the merger between Y&R and VML and got promoted to CCO. Also won pitches for Red Bull, Traveloka, and F-1 for Vietnam. But eventually, I had to say goodbye to the view of mad traffic in Saigon and moved to Shanghai.

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2015-2016 | Associate Creative Director | BBDO, Singapore

Working on Guinness in BBDO is like a dream come true for me. I once presented a campaign to the client in a room with hundreds of sketches and scribbles stuck on four walls. Here I wanted to challenge myself to lead a bigger team not knowing that my wish will be true in less than a year. P.S. with BBDO I ranked 25th most awarded art director of 2016 by Bigwon.

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2012-2015 | Creative Group Head | HAVAS Worldwide, Singapore

Joining HAVAS knowing I had to step up into a bigger role, I worked relentlessly with my team and turned myself into strategic thinking creative. Together we have won a few key new businesses like Tokio Marine Life Insurance for S.E.A, Accor Group, and FEO.

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2008-2012 | Senior Art Director | Y&R, Thailand & Singapore

After a decade of working in Thailand, I packed all of my knowledge and unique Thai humor and moved to Singapore thinking “I’ll succeed or die trying”. Working 7 days a week, I won a few business and trophies— Royal Singapore Navy, Land Rover, and M1 to name a few. Here I made a lot of mistakes and good friends. Also picked up some decent English, and met the love of my life.

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2006–2008 | Art Director | Publicis, Thailand
Started late with no background or knowledge of advertising. I had to catch up with my peers by making sure I worked harder than anybody else in the office. Here I learned how to ideate, push the envelope, craft, and drumming. P.S. I thought I had to create an art film when the ECD demanded the work for Cannes (Lions).