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SK II​
Suminagashi
​
SK II SUMINAGASHI
Suminagashi— Japan’s ancient art of marbling, is defined with utmost precision
and finesse. However beautiful it is, beauty is a limitless expression of going
against the tides.
In this film, SK II finds beauty in individuality. That we have all the license to go
against traditions and conventions to find our own identity. Our own story.
Our own destiny.
How SK II used art and poetry to inspire a change
in your destiny as it launched its new product design.
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