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Land Rover
Test-drive Billboard
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Test-drive Billboard
Going above and beyond, the Range Rover Evoque came up with a billboard that featured an actual car on it, which people can drive down and take for a spin. Climbing back up the billboard, it also allowed the Evoque to demonstrate its superior all-terrain capability.
The idea increased the number of test drives of the Range Rover Evoque by 5 times, compared to the number of test drives from the showroom.
How can you make more people come and test-drive a car?
By bringing the test drive to them.
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